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Online Marketing Definition Online marketing has many different definitions. However, the most straight forward is â€Å"Any positive communication between distributor and purchaser through the digital area (Internet, forums, chat, e-mail, the web, etc.) Which provides for the exchange of requested or necessary information directed to a potential customer’s purchase and a continuing and profitable customer/seller relationship.† (Forester, 1999, p.3) This definition gives the main idea of why many businesses have joined the online marketing segment and why businesses are still joining. On the other hand, the simple definition of marketing is â€Å"the process of planning the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfies individual and organizational objectives.† (Berkowitz, 1992, p.67) These two definitions explain how the marketing has a notion that means that an organization aims all its efforts at satisfying its customers. This idea is a simple and very important. The online sector of a business should have a complete overview of this idea and should use it to sell its products. Although some business people still have a production orientation. These people do not have much interest in the customers’ needs; they think of products and how to make money fast. People like this act as thought they are stuck at the beginning of the production era, where there were shortages of most products (Schwartz, 1999, p.5).Online Marketing Definition Online marketing has many different definitions. However, the most straight forward is â€Å"Any positive communication between distributor and purchaser through the digital area (Internet, forums, chat, e-mail, the web, etc.) Which provides for the exchange of requested or necessary information directed to a potential customer’s purchase and a continuing and profitable customer/seller relationship.† (Forester, 1999, p.3) This definition gives the main idea of why many businesses have joined the online marketing segment and why businesses are still joining. On the other hand, the simple definition of marketing is â€Å"the process of planning the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfies individual and organizational objectives.† (Berkowitz, 1992, p.67) These two definitions explain how the marketing has a ... ...y store. The Gap also insures the safety, security, and privacy towards your registered information. Renaissance Cruises   Ã‚  Ã‚  Ã‚  Ã‚  With renaissance cruises, your credit card is safe. They guarantee it. They have a privacy statement, which guarantees that under no circumstances, will they reveal a customer’s confidential information to anybody. This cruise line has three different was to buy products. One way is to buy online. By buy online, renaissance offers varying discounts to the customers. Another way is to call their 1-800 number. The benefit of this is to talk to an actual representative. The last way is to e-mail them. They will respond within twenty-four hours.   Ã‚  Ã‚  Ã‚  Ã‚  By analyzing these two businesses, we found that both had security issues controlled. They also had easy ways to buy the products. The layouts of their web pages were organized and very informative. It was easy to understand how to order thing and how they established customer’s trust. They make the web pages full of click trough’s, which make the reader more interested in the site. Overall, these businesses have the customers in mind when making their web pages.